The client exhibits at eleven events a year with varying booth sizes, and had been reprinting a full set of graphics for each one.
We built a modular kit instead: a tension fabric backdrop with a swappable printed skin, eight roll-up banners covering individual product lines, and a set of A-frames for outdoor use. Booth layouts of three different sizes were documented so the team knows exactly which components to pack.
The fabric skins wash and pack flat, and only the event-specific banner needs reprinting for a new show.
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